Build the winning 3x3 program from Grassroots to the Olympic Games
THRIX helps national federations professionalize, qualify, and grow their 3x3, backed by international 3x3 level expertise. We also open elite tournament access for pro teams and high-performance prep camps.
Trusted by federations & teams across the 3x3 world
One agency, three ways to win in 3x3.
National Federations
Strategy, Olympic qualification pathways, sponsorship, and development. A clear plan to grow your 3x3 program.
Explore consulting →Pro Teams & Players
Structured, FIBA-compliant access to elite tournament invitations and turnkey high-performance prep camps.
See invitations & camps →Event Organizers
We commercialize your Main Draw and Qualification invitations, securing payments and reducing your risk.
Partner with us →Everything you need to professionalize your 3x3 in one partner.
Five outcome-driven pillars, tailored to where your federation is on the pathway to Los Angeles 2028 and beyond.
Olympic Qualification & Strategy
From qualification pathways to long-term federation growth, we set clear, actionable plans that put your 3x3 ambitions on a path to success.
Sponsorship & Commercial
Engage sponsors, build your brand, and maximize revenue with strategies grounded in market realities and proven 3x3 expertise.
High-Performance
We help national federations build and structure their 3x3 programs: coaching education, performance consulting, and sustainable high-performance pathways, supported by dedicated 3x3-specific expertise.
Content & Digital Media
Tell your story effectively. Our media team delivers content, digital strategy, and social management that amplify your presence.
Operational Support
From logistics to operational excellence, we make sure your team's performance off the court matches its ambitions on it.
A partnership-driven approach with measurable impact.
We start by understanding your goals and challenges, then bring international 3x3 experience to craft practical solutions that delivers, whether that's qualification, professionalization, or visibility.
Structured access to elite 3x3 tournaments.
We act as an independent, trusted intermediary between organizers and professional teams, managing main draw and qualification invitations in a transparent, compliant, FIBA-aligned framework.
Pro League Final, Paris — 4 & 5 Apr
- 4 Main Draw · hotel + transport
- 2 slots to WT Amsterdam
Shibuya Challenger — 18 & 19 Apr
- 1 Qualification Draw slot
FIBA World Tour Amsterdam — 19–21 Jun
- 1 Main Draw slot
Varkiza 3x3 International Quest — 17, 18 & 19 July
- 4 Main Draw slots
FISE Birmingham Challenger — 8 & 9 Aug
- 2 Qualification Draw slots
Phoenix Challenger — 19 & 20 Sept
- 1 Main Draw slot
- 2 Qualification Draw slots
Turnkey high-performance camps — just focus on the game.
Complete environments built around the 2026 calendar: accommodation, facilities, structured scrimmages, referees, meals, and laundry. Arrive fully prepared for competition.
Champions Cup — Bangkok, Thailand
- Already organized
World Cup — Warsaw, Poland
- Already organized
The 3x3 Lab — Lausanne, Switzerland
- Accommodation
- Food & snacks
- Scrimmages & referees
- Laundry
EUROPE CUP — Antwerp, Belgium
- Accommodation
- Food & snacks
- Scrimmages & referees
- Laundry
We turn your invitations into secured, professional revenue.
Rather than leaving invitations to informal negotiations, THRIX makes the process structured, traceable, and financially secure. We manage exclusive commercialization of your designated invitations, identify credible high-value teams, secure payments to reduce commercial risk, and enhance event visibility through strategically selected teams — all without interfering with sporting decisions, rankings, or eligibility, which remain solely with you and FIBA.
Federations trust us to bring clarity and momentum.
"Working with THRIX has given us clarity and structure in shaping our 3x3 development pathway. Their strategic approach helped us prioritize actions that are already driving concrete momentum across the federation."
More than experts — your partners in 3x3 growth.
A sport-focused agency founded by industry pioneers with experience at the highest levels, including the Olympic Games. We combine deep 3x3 expertise, trust, and real relationships to help your federation, team, or event excel at every step.
Nicolas Widmer
Over a decade driving global 3x3 development at FIBA — including Olympic-level success. Specializes in high-performance strategy, event management, and federation consulting.
Gilles Martin
Former professional 3x3 athlete and co-founder of Lausanne 3x3 businesses. Bridges sports expertise with commercial acumen, bringing leadership from real estate and software.
Aniol Estebanell
Former FIBA 3x3 team member. Helped double FIBA 3x3's media value and has produced documentaries including "Soraya, Queen of the People" and "Dernière Chance".
Westher Molteni
Since 2017, has driven sponsorship and marketing for Team Lausanne 3x3. Passionate about expanding the global reach of 3x3 through innovative partnerships and brand growth.
Tell us about your federation, team, or event.
Share your needs and ambitions and our team will come back quickly with concrete ways we can support your success in 3x3.